The world was going through a difficult phase as people were not allowed to visit the largest Ganesha festival in karnataka. We took up the challenge of reaching their homes with the internet!
A 21 day challenge was taken !
4 million + Facebook users reached !
400k + Instagram users
300k + Youtube viewers
In total we reached 5 Million + users in 21 days
Over 200 hours of live stream
Key factors we focused on :
- 1) Get the already existing loyal followers online ( it was a mammoth task )
- 2) Carrying the rich heritage forward !
- 3) Constantly getting the feedback from the organisation and improving !